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SOCIAL MEDIA
Strategic content. Stronger brand presence. More opportunities to be seen.
A social media direction built to make Screenco look consistent, professional and active across LinkedIn, Instagram and Facebook—using campaign-ready creative that reflects the brand and the work behind it.
The Opportunity
Screenco already has a strong visual story to tell. The goal is to turn that into a consistent social presence that keeps the company top-of-mind, showcases capability, supports sales conversations and gives customers a reason to keep engaging with the brand.
What the Social Program Should Do
01
Build Awareness
Keep Screenco visible with a consistent stream of branded content that looks professional and recognizable at a glance.
02
Show Expertise
Use project highlights, product applications, behind-the-scenes content and educational posts to demonstrate capability.
03
Create Engagement
Mix promotional, seasonal and useful content so the feed feels active—not like a catalogue of ads.
04
Support Sales
Give prospects repeated reasons to remember Screenco, visit the website and start a conversation.
Creative Direction
A clean, confident visual system that keeps Screenco recognizable while giving each campaign enough variety to feel fresh.
Brand / Product Focus
Core evergreen content
Lifestyle / Application
Show the product in context
Campaign Creative
Attention-grabbing promotional concepts
Visual Storytelling
Strong imagery for social feeds
Campaigns That Change With the Calendar
Seasonal content gives Screenco a reason to stay current throughout the year while still maintaining a consistent brand look.
Holiday Campaign
Seasonal creative with a professional B2B feel
Spring Campaign
Timely content tied to seasonal needs
B2B Campaign
Direct, business-focused messaging
Autumn Campaign
Fresh seasonal creative to keep the feed active
Motion Makes the Feed Feel Alive
Short motion pieces can turn a static campaign into something that stops the scroll. They are ideal for product features, before-and-after stories, seasonal promotions and quick brand moments.
Recommended use: Reels, Stories, LinkedIn video, Facebook and paid social creative.
Recommended Content Pillars
The strongest feed is a mix of sales content and useful brand content. These six pillars give Screenco enough variety to post consistently without repeating the same message.
01
Projects & Applications
Show real-world use, finished work and what Screenco can deliver.
02
Products & Capabilities
Make products easier to understand with focused, visual content.
03
Education & Tips
Answer common questions and create useful posts customers can save or share.
04
Seasonal Campaigns
Keep the feed timely with spring, fall, holiday and event-driven creative.
05
Company & People
Humanize the brand with team, process, milestones and behind-the-scenes stories.
06
Calls to Action
Turn attention into website visits, quote requests and sales conversations.
Built for Each Platform
LINKEDIN
Professional + B2B
Project highlights, product capability, industry insight, company news and sales-support content.
Primary goal: credibility + lead support
INSTAGRAM
Visual + Brand Building
Strong campaign graphics, Reels, applications, behind-the-scenes content and seasonal creative.
Primary goal: awareness + engagement
FACEBOOK
Community + Reach
Promotions, company updates, seasonal campaigns, product features and approachable educational content.
Primary goal: reach + website traffic
PROPOSED MONTHLY PROGRAM
Consistent creative.
Managed from idea to post.
A practical social program that keeps Screenco active without adding more work to the internal team.
01Content planningMonthly themes, campaign ideas and posting calendar
02Graphic creationBranded static posts, campaign pieces and platform-ready sizes
03Motion contentShort-form video and animated creative where it adds impact
04CopywritingCaptions, calls to action and platform-appropriate messaging
05Publishing supportScheduling and consistent rollout across selected channels
06Review + improveUse performance to refine topics, formats and future campaigns
SCREENCO IN MOTION
Motion content gives Screenco another way to stop the scroll. These campaign videos can be used across Instagram, Facebook and LinkedIn for product features, seasonal messaging, brand awareness and short-form social content.
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Make Screenco Look as Strong Online as It Does in the Real World.
The creative direction is already taking shape. The next step is turning it into a consistent social program that builds recognition month after month.